Hoi ✌ I'm Jelle-Bart Koeman, makend is my design practice where I work from a simple premise: Thinking through making.
WHY Making allows you to truly experience the complexity of what you're working on, explore solutions and identify risks. Through the act of making, we turn complexity into clarity: action, direction, policy and solutions. In short: making helps you to move forward confidently.
PROVEN IMPACT I've worked on projects and lead cross functional teams at IKEA, Schiphol Airport, Samsung, VodafoneZiggo, adidas, T-Mobile/Odido, ING and others. From creating the digital strategy for the global adidas and Reebok membership programmes and bringing it from 0 to 120 million members to developing the security slot reservation system at Schiphol Airport to reduce waiting lines and better capacity planning and setting vision, strategy and roadmap development for IKEA's platform business and services: IKEA Energy, second-hand and Home Services.
WHAT I DO I help teams move from ambition to action. I put this into practice by focusing on three core principles.
🛠️ Thinking through making. Find out what works, what doesn't, and what you hadn't seen before. I bring a culture of exploration and hands-on prototyping to strategic challenges. Together we turn abstract goals into tangible scenarios, uncover what truly works, what frictions exist, and where the real opportunities lie.
🔍 Enable making. People are not the problem, the method is. If you need things to change then constantly optimizing what's there will not make a difference. I move beyond standard, efficiency-driven methods and work with your teams to help them plan and make solutions that drive change and meet objectives.
🤝 Make together. I bridge the gap between management, business and product teams by treating stakeholders as co-creators. Because the best approach and the best solution can only be achieved through collaboration. I facilitate that collaboration, from design sprints to a tailored set of workshops.
My goal is to create solutions that matter and drive sustainable change.